In Creole, the word "floup" is an onomatopoeia reproducing the sound of something slipping. Actually, Floups are ice-pops packed in a plastic tube that people slip progressively under their fingers. The brand Floup, created in the 70s in Martinique, though often imitated, has never been equalled. It has conquered the market of the French West-Indies and Guyana very quickly. Through its mascot, a teddy bear, its identity is linked to childhood, but everybody, as well adults as children, is fond of its various mik-based and ice-based flavors.